pure by bonotto


MASTERS IN VISUAL BRAND DESIGN WORKSHOP


cHALLENGE

Drawing inspiration from Asia, create a brand and product line for Bonotto, a textile company known for their “slow factory” manufacturing.

SOLUTION

Leaning on the similarities between Japanese aesthetic values and the artisan fabrics of Bonotto, the new Pure by Bonotto Editions brand features an experimental, all white fabric. Inspired by the Japanese concepts of komorebi, the effect of sunlight shining through leaves, and wabi sabi, beauty in imperfection, the resulting fabric incorporates natural materials and a variety of textures and transparent materials to create a multidimensional experience for all the senses.

Inspiration for the fabric concept for the Pure by Bonotto collection.

logo

Draws from the calligraphic tradition of Japan with a simple, white and black color scheme that embodies both of the concept inspirations.

PureBonotto logo.001.jpeg

Fabric 

The proposed fabric concept was prototyped with a variety of fabrics and potpurri, to introduce an olefactory element along with the visual and tactile experience. At first, the fabric seems to be simply white (left), which then evolves at a more complex experience at a closer glance (center), with an additional dimension discovered when light is shown through and the komorebi effect is revealed (right).

CONCEPT BOOK

To introduce the fabric, a Japanese stab bound inspiration booklet was designed for interested parties to take with them.

PRODUCT

The proposed fabric would be used in a convertible light screen, inspired by Japanese shoji walls, in order to showcase the unique nature of the fabric when light is shone through it.